gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.rockwool	Rockwool International A⁄S	rockwool.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .ROCKWOOL gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .rockwool gTLD will operate as a restricted registry, in which Rockwool International A⁄S (Rockwool) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .rockwool gTLD will provide an authoritative internet space for Rockwool to provide information, services and resources to consumers in a way that promotes trust, convenience and utility. Second and third level domains can then be utilised for marketing and sales supporting purposes, with internet users assured of brand authenticity.

Rockwool is the world’s leading supplier of innovative products and systems based on stone wool. Rockwool is also amongst the global leaders within the insulation industry. Together with its other building-related products such as acoustic ceilings, cladding boards and consultancy business, Rockwool ensures energy efficient and fire-safe buildings with good acoustics and a comfortable indoor climate. Rockwool also creates green solutions for the horticultural industry, inventive special fibres for industrial use, effective insulation for the process industry and marine and offshore as well as noise and vibration systems for modern infrastructure. Established in 1937, Rockwool is listed on the NASDAQ OMX Nordic Exchange and generated sales of over DKK 13 billion in 2011. Headquartered in Denmark, Rockwool has over 9,300 employees in more than 40 countries to cater to its worldwide customers. Rockwool’s operations have a main presence in Europe with plans to expand production, sales and service activities in North and South America and Asia. Together with a broad network of business partners, Rockwool ensures that its products and services reach its worldwide customers. In this regard, consumer trust and continuous innovation are paramount considerations in all its activities.

Since the inception of the current domain name system, business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .rockwool gTLD will facilitate greater trust and assurance from internet users connecting with Rockwool online, whilst still allowing convenient and efficient interaction.


Rockwool’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Rockwool is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .rockwool gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Rockwool and its affiliate entities, at this stage, which will provide added consumer trust that .rockwool domain names are trustworthy. As .rockwool domain names are subject to registration standards, policies and procedures under Rockwool’s control, this eliminates the possibility of malicious conduct within the .rockwool domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .rockwool gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Rockwool’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Rockwool. As Rockwool has effective control over the registration and use of domain names under the .rockwool domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .rockwool gTLD, the projected number of registration is likely to be limited. It is anticipated that domain names between 100 and 250 will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 500 domain names as Rockwool develops and implements new services and marketing campaigns.

As the new .rockwool gTLD expands and evolves, Rockwool will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Rockwool will keep ICANN reasonably informed of any material developments relating to the .rockwool gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

Rockwool intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Rockwool will use geographic names to localise its websites in the countries in which the ROCKWOOL brand operates such as Germany, France, the Netherlands and Poland. The use of geographic names is intended to:

- establish Rockwool’s relationships with the countries where Rockwool has factories, offices or subsidiaries in;

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


Rockwool will also utilise Internationalized Domain Names (IDNs) at the second level, initially in Danish, Cyrillic, Chinese and Thai languages. The use of IDNs will allow internet users to engage with .rockwool in their native language, creating a more positive user experience and encouraging diversity. As the use of the .rockwool gTLD evolves, it is anticipated that the use of IDNs, including additional languages, will increase within the .rockwool domain space.

ROCKWOOL is a well-recognised global brand with its ROCKWOOL trademark registered in 53 countries and territories for categories such as Insulants of mineral wool against heat, cold, fire and sound including for acoustic regulation (Class 17) and Building materials of mineral wood (Class 19). Further, Rockwool’s wholly-owned subsidiaries hold approximately 25 registered trademarks in the ROCKWOOL brand in the same classes. Rockwool also holds an additional 45 pending and registered trademarks associated to the ROCKWOOL brand in the same categories. Additionally, Rockwool holds about 530 pending and registered trademarks worldwide containing the element “Rock”, which is an integral part of the ROCKWOOL brand, for the same or similar categories. These trademarks include but are not limited to ROCKLIT, ROCKLINK, ROCKPANEL, ROCKFON and ROCKGUARD.

Rockwool has about 30 existing domain names with an exact match to the applied-for .rockwool string and its ROCKWOOL trademark in spaces such as rockwool.com, rockwool.org, rockwool.asia and rockwool.eu. Rockwool has also been successful in blocking its ROCKWOOL trademark from the .xxx domain space.