gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.ubank	National Australia Bank Limited	nab.com.au	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .UBANK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST, CONVENIENCE AND UTILITY.

The .ubank gTLD will serve the interests of end users by providing an authoritative Internet space where information, services and resources of the brand will be closely controlled by National Australia Bank Ltd (“NAB”). UBank is a division of NAB and operates under the banking licence of NAB, one of Australia’s largest banks. The majority of the anticipated domain name registrations in the .ubank gTLD will be used in the promotion and communication of NAB’s UBank brand and its banking and financial services.  NAB may, at a later date, create personalised domain names on behalf of its customers to provide a personal and secure user experience while maintaining increased customer trust and brand authenticity online. In this endeavour, NAB will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet.

NAB is a financial services organisation with over 40,000 employees across the globe. NAB is ranked the 17th largest bank in the world measured by market capitalisation and operates major financial services business in Australia, New Zealand, Asia, the United Kingdom and the United States. NAB established UBank in 2008 as a ‘branchless’ bank, interacting with its customers through telephone and internet banking services. As an online banking service, customer trust and continuous innovation are paramount considerations in all of its business activities. .ubank will increase such trust and innovation by presenting an authoritative internet space in which customers can securely interact and transact with UBank.

With the expansion of the current domain name system, business activities conducted on the internet are changing and evolving with increased complexity. The volume of commercial transactions carried out over the internet is constantly growing, bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .ubank gTLD will provide a secure domain space for customers to interact and transact, encouraging greater consumer trust and confidence in the authenticity of the UBank brand, products and services as presented online.

NAB’s proposed use of the new .ubank gTLD is consistent with ICANN’s initiatives to promote public interest in this space. NAB is committed to contributing towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .ubank gTLD registry will be operated in a centralised manner with a restrictive registration policy. Initially, registration of domain names will only be available to NAB and its affiliate entities. This will provide added consumer trust that .ubank domain names are trustworthy. As .ubank domain names are subject to registration standards, policies and procedures under NAB’s control, this eliminates the possibility of malicious conduct within the .ubank space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice among prospective registrants at the level of registration of domain names. Instead, it is anticipated that it will contribute to such initiatives through an operation focused on promoting consumer trust. Increased trust in the .ubank gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting NAB’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with NAB through UBank. As NAB has effective control over the registration and use of domain names under .ubank domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .ubankgTLD, the projected number of registrations is likely to be limited. It’s anticipated that a more limited number of domain names (up to 50) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 100 domain names as new services and marketing campaigns are developed and implemented. As the .ubank gTLD evolves and expands, NAB will keep ICANN reasonably informed of any material developments relating to the .ubank gTLD, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.
NAB will be able to create relevant domain names for use including products and services in the second or third level domain. In accordance with registration policies and the proposed measures for protection of geographic names as outlined in response to Question 22, NAB may use geographic names at a later stage to localise its website relevant to its operations. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the territory.


NAB is one of the largest banks in the world and has a well-recognised global brand and reputation. NAB currently has registered trade marks in five countries and territories, including trademarks registered for UBank in two countries and territories and pending trademarks for UBank in 18 countries. NAB’s trademark registration for the UBank brand includes but not limited to the following categories: business advisory, consultancy and information services (Class 35); Insurance, banking and financial services, financial planning, analysis, management and organisation assistance, advice and consultancy; online banking, financial and insurance services; banking services and financial services provided via a global computer network (Class 36); Telecommunication services, telecommunication services relating to baking, financial and insurance affairs (Class 38).

Further, NAB has existing domain names registered for UBank in the following spaces:

- gTLDs: .asia

- country-code TLDS (ccTLD): .cm, .co.nz, .com.au, .jp, .net.au, .net.nz


Recently, NAB was successful in securing a sunrise application for UBank in the .co domain space based on existing trademark registration.