gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.nab	National Australia Bank Limited	nab.com.au	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .NAB gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST, CONVENIENCE AND UTILITY.

The new .nab gTLD will operate as a restricted registry, in which National Australia Bank Ltd (NAB) can create and control domain names within .nab to assure internet users of the authenticity and security of NAB, the provision of its products and services online and the NAB brand. The .nab gTLD will provide an authoritative and secure internet space for NAB, its affiliates and partners that are associated with the NAB brand. The majority of the anticipated domain name registrations in the .nab gTLD will be used in the communication of the NAB brand, its banking and financial services and related services. In this regard, .nab will be used to promote trust and convenience to its customers. A subset of domain names may, at a later stage, be individualised for NAB’s customers in order to provide a personal and secure user experience within the .nab space.

NAB is a financial services organisation with over 40,000 employees across the globe. NAB is ranked the 17th largest bank in the world measured by market capitalisation and operates major financial services businesses in Australia, New Zealand, Asia, the United Kingdom and the United States. As one of the largest banks in the world, consumer trust, convenience and the protection of the NAB brand are paramount in all of its activities and NAB continuously invests in protecting its brand online to maintain and strengthen consumer confidence in the NAB brand online.

The domain system as it currently exists means that business activities conducted on the internet are constantly changing and evolving with increased complexity. The volume of commercial transactions over the internet is constantly growing and bringing benefits of simplicity and lowered transaction costs to businesses and consumers. However, at the same time, criminal activities over the internet including data breach, hacking and phishing activities have also become more sophisticated resulting in loss of consumer confidence beyond mere monetary harm. The .nab gTLD will allow NAB to create a secure internet space to interact and transact with its customers, promoting increased consumer trust and confidence in the authenticity of the NAB brand and NAB generally.
NAB’s proposed use of the new .nab gTLD is consistent with ICANN’s initiatives to promote public interest in this space. NAB is committed to contributing towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .nab gTLD registry will be operated in a centralised manner with a restrictive registration policy. Initially, registration of domain names will only be available to NAB and its affiliate entities. This will provide added consumer trust that .nab domain names are trustworthy. As .nab domain names are subject to registration standards, policies and procedures under NAB’s control, this eliminates the possibility of malicious conduct within the .nab space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice among prospective registrants. Instead, it is anticipated that it will contribute to such initiatives through an operation focused on promoting consumer trust. Increased trust in the .nab gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting NAB’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with NAB. As NAB has effective control over the registration and use of domain names under .nab domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .nab gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (up to 50) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 100 domain names as NAB further utilises the .nab gTLD to increase branding potential and simplify marketing communications with its customers. As the .nab gTLD evolves and expands, NAB will keep ICANN reasonably informed of any material developments relating to the .nab gTLD, including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

NAB will be able to create relevant domain names for use, including products and services in the second or third level domain. At a later stage, NAB may use geographic names at the second level In accordance with registration policies and the proposed measures for protection of geographic names as outlined in response to Question 22, NAB may use geographic names to localise its website in countries and regions where NAB currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


NAB is one of the largest banks in the world and has a well-recognised global brand and reputation. NAB currently has registered trademarks for ‘NAB’ (NAB is an acronym of National Australia Bank) in five countries and ‘National Australia Bank’ in 17 countries, including (but not limited to) the following categories: business advisory, consultancy and information services; business planning, analysis, management and organisation assistances, advice and consultancy (Class 35); insurance, banking and financial services, financial planning; online banking, financial and insurance services (Class 36); telecommunication services, communication services relating to banking, financial and insurance affairs, providing user access to a global computer network for managed funds, superannuation, share trading, margin lending, portfolio administration, financial information and investment information (Class 38).
Further, NAB has existing domain names, with an exact match to the NAB and⁄or National Australia Bank trademarks, in the following spaces:

- gTLDs: .asia, .biz, .com, .info, .mobi, .net, .org and .tel.

- country-code TLDs (ccTLDs): .cm, .cn, .co, .co.in, .co.uk, .com.au, .com.cn, .com.hk, .com.sg, .eu, .hk, .in,.jp, .net.au, .ph, .ru, .sg, .tw, and .vn.


In addition, NAB has over 180 gTLDs and 230 ccTLDs containing the ‘NAB’ and⁄or ‘National Australia Bank’ trademarks.

Recently, NAB was successful in securing sunrise application for the .co domain space based on existing trademark registration.