gTLD	Full Legal Name	E-mail suffix	Detail
.lundbeck	H. Lundbeck A⁄S	lundbeck.com	View

THE MISSION AND PURPOSE OF THE NEW RESTRICTED .LUNDBECK gTLD IS TO BENEFIT INTERNET USERS BY ENSURING INCREASED TRUST AND CONFIDENCE THROUGH THE ELIMINATION OF USER CONFUSION AND ASSURANCE OF BRAND AUTHENTICITY.

The new .lundbeck gTLD will operate as a restricted registry, in which H. Lundbeck A⁄S (Lundbeck) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .lundbeck gTLD will provide an authoritative internet space for Lundbeck to provide information, services and resources to consumers in a way that promotes the brand awareness, exclusivity, trust, convenience and utility. Second and third level domains can then be utilised for information and marketing purposes, with internet users assured of brand authenticity.

Lundbeck is a global pharmaceutical company that was established in 1915. Lundbeck is conducting research into developing, manufacturing, marketing, selling and distributing pharmaceutical products for the treatment of disorders of the central nervous system (CNS) including depression, Alzheimer’s disease, Parkinson’s disease and schizophrenia. Lundbeck is listed on the Copenhagen Stock Exchange (since 1999) and in 2010, Lundbeck generated a revenue of approximately DKK 14,8 billion. Lundeck currently has almost 6,000 employees worldwide in 57 countries with its pharmaceutical products registered in more than 100 countries. Further, Lundbeck has production facilities in Italy, France, Mexico and Denmark and has research centres in Denmark and the US. As a leading global pharmaceutical company, consumer trust and continuous innovation are paramount considerations for Lundbeck.

Business activities are increasingly conducted over the internet, allowing for greater levels of interaction between businesses and customers. As a result, both businesses and end users benefit from ease of interaction and a wider range of choices with lower transaction costs. However, the development in this arena in the current domain name system has exposed both businesses and consumers to increased criminal activities over the internet, including data breach, hacking and phishing. These sophisticated criminal activities cause reputational damage to businesses as internet users lose consumer confidence and trust with the businesses targeted by such criminal activities. The .lundbeck gTLD will facilitate greater trust and assurance from internet users connecting with Lundbeck online, whilst still allowing convenient and efficient interaction.


Lundbeck’s mission and purpose of the proposed new gTLD share ICANN’s initiatives to promote public interest. Lundbeck is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:

- consumer trust: the .lundbeck gTLD registry will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to Lundbeck which will provide added consumer trust that .lundbeck domain names are trustworthy. As .lundbeck domain names are subject to registration standards, policies and procedures under Lundbeck’s control, this eliminates the possibility of malicious conduct within the .lundbeck domain space;

- competition: the proposed new gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in .lundbeck gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and

- consumer choice: the proposed new gTLD will enable user-driven improvements and innovations assisting Lundbeck’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with Lundbeck. As Lundbeck has effective control over the registration and use of domain names under .lundbeck domain space, this will also contribute towards general service innovations on the internet.


Given the restricted nature of the .lundbeck gTLD, the projected number of registration is likely to be limited. It is anticipated that a more limited number of domain names (around 100) will be registered in the first year. However, over the next few years, the number of registrations is likely to increase to about 250 domain names as Lundbeck develops and implements new services and marketing campaigns. As the new .lundbeck gTLD expands and evolves, Lundbeck will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. Lundbeck will keep ICANN reasonably informed of any material developments relating to .lundbeck gTLD including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.


Lundbeck intends to create relevant domain names for use including product, services or geographic names in the second or third level domain names. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, Lundbeck will use geographic names to localise its websites in the countries in which it currently operates. The use of geographic names is intended to:

- connect internet users with relevant information as applicable to the territory; and

- comply with required rules and regulations in the national territory.


At this stage, Lundbeck does not intend to utilise Internationalized Domain Names (IDNs) at the second level. However, as the use of the .lundbeck gTLD evolves, Lundbeck msy utilise IDNs within the .lundbeck domain space to allow internet users to engage with .lundbeck in their native language, creating a more positive user experience and encouraging diversity.

Lundbeck is a well-recognised global brand with its trademarks registered in all European and 26 other countries and territories for the following category: class 5 (pharmaceutical and veterinary preparations, pharmaceutical preparations and substances for the prevention and treatment of disorders and diseases in, generated from, affecting, acting on or stimulating the central nervous system).

Further, Lundbeck has over 1,500 existing domain names, of which 215 domain names contain the “lundbeck” trademark and 161 domain names are exact matches to the “lundbeck” trademark, in the following spaces:

- gTLDs: lundbeck.com, lundbeck-lexapro.com, lundbeck-pharma.com, lundbeck-symposia.com, lundbeck.mobi, lundbeck.net, lundbeck.org, lundbeck.tel, lundbeckcodeofconduct.com, lundbeckelearning.com, lundbeckinstitute.com, lundbeckinstitute.org, lundbeckpharma.com, lundbeckpharamaceuticals.com, lundbeckpharamceuticalsinfo.com, lundbeckpharamaceuticals.info, lundbeckpharamaceuticals.net, lundbeckpharamaceuticals.org, lundbecktrials.com

- country-code TLDs: lundbeck.ac, lundbeck.ae, lundbeck.ag, lundbeck.ai, lundbeck.am, lundbeck.as, lundbeck.be, lundbeck.cc, lundbeck.cn, lundbeck.co, lundbeck.co.jp, lundbeck.co.nz, lundbeck.co.za, lundbeck.com.mt, lundbeck.com.pa. lundbeck.com.ce, lundbeck.com.pk, lundbeck.com.pl, lundbeck.com.ro, lundbeck.com.ru, lundbeck.com.sg, lundbeck.do, lundbeck.hk, lundbeck.hn, lundbeck.ir, lundbeck.kg, lundbeck.ir. lundbeck.lv, lundbeck.lu, lundbeck.lt, lundbeck.mn, lundbeck.ua, lundbeck.vn

Recently, Lundbeck was successful in securing sunrise application for the following domain spaces based on existing trademark registration: .asia, .mobi, .tel, .org, .net

gTLD	Full Legal Name	E-mail suffix	Detail
.rmit	Royal Melbourne Institute of Technology	ngtld.webcentral.com.au	View

The mission and purpose of the new restricted .rmit gTLD is to benefit internet users by ensuring increased trust, convenience and utility.
The new .rmit gTLD will operate as a restricted registry, in which RMIT can create and control domain spaces that promote its’ identity as a global university of technology and Australia’s leading online institute, and the authenticity of the online environment in which it is operating. In this regard, the .rmit gTLD will be used by RMIT to provide information, services and resources to students and to the public in a way that promotes trust, convenience and utility. The .rmit gTLD will provide an authoritative internet space for RMIT, its staff, students and affiliates. Second and third level domains can then be utilised for both educational and promotional purposes, with internet users assured of brand authenticity.
RMIT is a global university of technology and design and Australia’s largest tertiary institution. RMIT enjoys an international reputation for excellence in practical education and outcome-oriented research. RMIT is a leader in technology, design, global business, communication, global communities, health solutions and urban sustainable futures. We are ranked in the top 100 universities in the world for engineering and technology in the 2011 QS World University Rankings. RMIT has three campuses – its main campus in Melbourne, Australia and two satellite campuses in Vietnam. RMIT also offers programs through partners in Singapore, Hong Kong, mainland China, Malaysia, India and Europe. We enjoy research and industry partnerships on every continent. The University’s student population of 74,000 includes 30,000 international students, of whom more than 17,000 are taught off-shore (almost 6,000 at RMIT Vietnam). In this regard, user trust and continuous innovation are paramount considerations in all its activities.
As the internet is increasingly utilised for the delivery of quality education programs as well as a range of other activities required for or relevant to a large community of individuals, such as the creation and promotion of employment options and opportunities, the marketing of services aimed at the student community, and the provision of information and resources related to research grant and other such opportunities. Greater levels of interaction between users and providers of services, products and information, over the internet occur, and all members of the user base – whether on the supply or receiving side, benefit from ease of interaction and a wider range of choices available.
At the same time, developments in the current domain name system over recent times, has seen increased exposure by businesses, organisations, and individuals, to criminal activities over the internet. Criminal activities include a range of potential activities including data breaches, identity theft, fraud, hacking and phishing. These sophisticated criminal activities lead to internet users losing confidence and trust in engaging in interactions with other parties over the internet. .rmit will facilitate greater trust and assurance from internet users connecting with RMIT online, whilst still allowing convenient and efficient interaction.

RMIT’s mission and purpose for the gTLD share ICANN’s initiative to promote public interest. RMIT is committed to contribute towards achieving such initiatives in line with ICANN’s Affirmation of Commitments, which includes:
-consumer trust: .rmit will be operated in a centralised manner with a restrictive registration policy. Registration of domain names will only be available to RMIT and its affiliate entities, at this stage, which will provide added trust that .rmit domain names are trustworthy and secure. As .rmit domain names will be subject to strict registration standards, policies and procedures under RMIT’s control, this eliminates the possibility of malicious conduct within .rmit;
-competition: the gTLD is not intended to instigate competition and consumer choice at the level of registration of domain names among prospective registrants. Instead it is anticipated to contribute to ICANN’s initiatives to promote public interest through its operation focused on promoting consumer trust. Increased trust in the .rmit gTLD will drive existing and new top level domain (TLD) registry operators to make improvements in mechanisms to improve consumer trust of their TLDs; and
-consumer choice: the gTLD will enable user-driven improvements and innovations assisting RMIT’s marketing efforts through its ability to create new second and third level domain names on demand. These names will provide the consumers with more choices for interacting with RMIT. As RMIT has effective control over the registration and use of domain names under .rmit, this will also contribute towards general service innovations on the internet.

Given the restricted nature of the .rmit gTLD, the projected number of registration is likely to be limited, with about 10 to 50 domain names to be registered in the first three years. The number of registrations is likely to increase as RMIT implements new services, on-line education programs and marketing campaigns.
As the new .rmit gTLD expands and evolves, RMIT may consider offering the use of second level domain names to students, staff or educational program business agent partners at a later date. If it elects to proceed down this path, RMIT will continue to comply with all operational, technical and policy requirements, as well as maintaining consumer trust and the stability of the internet. RMIT will keep ICANN reasonably informed of any material developments relating to .rmit including compliance with the continued operations instrument obligations as set out in Specification 8 of the Registry Agreement.

RMIT intends to create relevant domain names including educational programs, services or geographic names at the second or third level. In accordance with registration policy and the proposed measures for protection of geographic names as outlined in response to Question 22, RMIT will use geographic names to localise its websites in the various countries in which it operates. The use of geographic names is intended to:
-connect internet users with relevant information as applicable to the territory; and
-comply with required rules and regulations in the national territory.

RMIT is a well-recognised global education brand with its “RMIT” trademarks registered in 7 countries and territories (namely, Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, and Vietnam), and a pending trademark application in India. Its trademarks are registered in one or more of the following classes:
-Class 16 – Educational materials for use in teaching; printed publications;
-Class 41 – Publication of educational materials; education services; provision of training; sporting and cultural activities; consultancy services relating to education and training; and
-Class 42 – Advisory services relating to scientific, technological and industrial research; design, engineering and environmental consultancy services.

RMIT also has 4 other registered trademarks which comprise the word “RMIT” in Australia. In addition, “Royal Melbourne Institute of Technology” is also registered as a trademark in Australia, China, Hong Kong, Indonesia, Malaysia, Singapore and Vietnam. RMIT has at least 52 existing domain name registrations in various gTLDs and ccTLDs.

RMIT believes that the .rmit gTLD is unlikely to cause confusion with either a generic term or any existing TLDs. RMIT trademarks are a leading global educational brand with significant reputation in the Asia Pacific region particularly.. RMIT has used the term RMIT in conjunction with various other names, in the field of education, both face to face and online, since 1887. As such, the RMIT brand is well known for teaching, learning, research and innovation programs internationally.