18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

With the objective of customizing Internet user experience and reconfiguring the DNS along more intuitive lines, the TLD will provide communal organizations and educational organizations with a wide range of domain names they can use to communicate, self-identify, offer products and services, and build community. Contrary to the stringent restrictions of the .edu registry, the TLD respects all constructions and usages of the term “college,” and is committed to providing descriptive domain names to all organizations that seek such identification, from credible, reputable educational organizations previously barred from educational recognition in the online space to religious groups, who are not seeking academic accreditation, but desire to form religious instruction institutions, such as a seminary or yeshiva.

18Bi.
In an era where the availability of high-value industry-relevant names are increasingly diminishing and financially unattainable by the majority of domain registrants, multitudes of respectable communal and educational organizations are relegated to the realm of irrelevant domain names cluttering the online landscape. The TLD will provide simple, industry all-inclusive, memorable domain names for every organization type that seeks such identification. The TLD will serve as a unique, easily recognizable name space that allows registrants to create compelling and enriching domains and sites that communicate a clear association. This perspective complements the current trend of proliferating domain names that are more clearly identifying and self-defining, contributing to more intuitive online navigability. By using the TLD, businesses and organizations can offer services that bespeak its identity to the end-user in a more defined, tailored manner. Its use will include but not be limited to websites, emails, online applications, online transactions, social media, directories and any new usages of domain names. The TLD .college plays well to the growing trend of crowd sourcing--the phenomena that the aggregate knowledge of people is smarter than just one person or just one source. Thus, the TLD’s objective is to play on that trend and build a TLD that truly represents the knowledge of masses. Applicant believes in fact that this knowledge will become an invaluable tool for consumers and will create competition and ultimately create better schools.

18Bii
The TLD will provide increased consumer choice opening up a wide array of new industry-ranging domain names, a reduction in the price spent on obtaining domain names (circumventing the exorbitant fees charged for valuable domains in the traditional TLD space), and improved user experience, allowing consumers access to a greater array of business resources and services within each industry.

The .college TLD will be open to all individuals and groups related to educational organizations, such as parents, students, teachers, professors, schools, universities, as well as to communities of individuals joined by a common cause or dedicated to unconventional educational endeavors, such as religious organizations seeking to form instructional groups. Each of these entities deserves the opportunity for identification and recognition in the online space. The TLD .college will constitute an all-inclusive, open TLD where sharing of information is free and uninhibited. The openness of the Internet has allowed the free exchange of information across the globe, and should not now become restricted by limited access to domain names. The .edu TLD serves an important purpose as a well-managed, highly regulated TLD, but there is a lack of identification for regular individuals who want to learn from others and for students and teachers who want to share information in general. .college holds the potential for a communal grounds for students, teachers, parents, and other groups can build sites to share their knowledge—a feat that cannot be accomplished on a .edu today. There exists a genuine need for an exchange and dissemination of educational information by every type of entity that transcends beyond what post-secondary accredited educational institutions can provide. The TLD .college intends to provide that domain.

18Biii
The TLD is committed to providing easy, fast and secure service that allows businesses, organizations and individuals to create and register a broad range of meaningful domain offerings while steadfastly protecting the rights of users. The TLD’s short, easily recognizable and memorable nature grants Internet user access to a greater variety of business, community and social entities and their service offerings specifically relevant to individual user needs. With the influx of more and varied competitive entities, domain registrants will be compelled to pursue more innovative offerings and methods of communication, thus enabling a more dynamic and thriving online ecosystem, making possible a broader, more colorful range of potential user experiences. The descriptive nature of the domain will encourage the construction of value-rich and informative websites; its global nature and inclusiveness will facilitate the spread of education or community-themed domains, allowing a previously unreached online public to take advantage of the opportunities afforded by the TLD’s introduction into the DNS.

18Biv
It is the intention of the Applicant to avidly uphold ICANN’s standards of global accessibility and competition, and the continued innovation these qualities promote. The use of validation criteria would run contrary to these standards, which is why the Applicant has no desire to see it implemented.

While validation criteria will not be used, a clear and enforced Acceptable Use Policy will be instituted. This policy will keep the zone protected from illegal content and activity. The UDRP, URS, and all other ICANN-required rights protection mechanisms will comprise an essential part of the TLD’s operating policies. Applicant will work in conjunction with all rights protection mechanisms, in compliance with ICANN requirements. Should a domain name be in violation of the Policy, Applicant’s adopted AUP will enable it to terminate the registration of said domain. Furthermore, Applicant will encourage the reporting of domain names in violation of the AUP via continued communications and will take violating names down quickly and efficiently.

By utilizing a global outreach initiative, Applicant will promote awareness of the TLD with domain registrants and the public at large. This will promote proper registration and will have a positive effect on the reliability and reputation of the registered domains. The initiative will be adapted in order to increase its effectiveness in multiple cultures and markets, but the primary goal will remain constant: to issue detailed information on the benefits that purchasing a domain can have for all parties.

Applicant will execute all rights protection mechanisms required by ICANN. These include, but are not limited to, the URS and the UDRP. Applicant will also administer a Sunrise period for Trademark holders prior to General Availability in strict adherence to ICANN requirements.

18Bv
Apart from the measures for protecting the privacy or confidential information of registrants and users required by ICANN, applicable laws, policies or technical standards, the TLD will not provide any additional special services. Some required registry services include SRS, which protects the confidentiality of the EPP transfer authorization codes, and dissemination of TLD zone files, which protects the confidentiality of zone file FTP accounts credentials.

The TLD, as a registry operator, will provide all registry services in accordance with the ICANN requirements and specifications to the Registry Agreement. Please refer to question 30 for more detailed information regarding the data security measures that will be taken by the Applicant.

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