18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

Walmart intends to operate the .GROCERY gTLD as a “single-enterprise gTLD” and will closely control the registration of all .GROCERY second level domain names. The .GROCERY gTLD will be used to provide innovative product and service delivery platforms in relation to Walmart’s core goal of providing a broad assortment of quality merchandise and services at everyday low prices. As a closed or single-enterprise registry, Walmart will bear the costs associated with operation and maintenance of the .GROCERY gTLD and consumers will not encounter the types of Internet vulnerabilities that are often associated with open or unrestricted registries. Social costs will actually be eliminated in that there will be no need for other trademark owners to defensively register second-level domains in the .GROCERY gTLD. Walmartʹs expectation is that use of the .GROCERY gTLD will eliminate many of the vulnerabilities that consumers face in the wider Internet today.

18(c)(i).

In the event that Walmart determines in the future that it will permit registration of .GROCERY domain names by third parties, such third-party registrations will be offered on a first-come⁄first-served basis.

18(c)(ii).

In the event that Walmart determines in the future that it will permit registration of .GROCERY domain names by third parties, Walmart does not envision charging consumers fees for such third-party registrations and therefore Walmart will not likely implement pricing discounts.

18(c)(iii).

Walmart is committed to providing the domain name registration periods set forth in the Registry Agreement. In the event that Walmart determines in the future that it will permit registration of .GROCERY domain names by third parties, Walmart does not envision charging consumers fees for such third-party registrations. If Walmart enters into agreements with third parties for the registration of second level .GROCERY domain names in exchange for compensation to Walmart, Walmart will include contractual provisions addressing any potential pricing increases for registrations and renewals of such second level .GROCERY domain names.

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