gTLD	Full Legal Name	E-mail suffix	Detail
.LTD	myLTD GmbH	afilias.info	View

The mission of the .LTD TLD is to provide businesses a namespace on the Internet to establish meaningful and relevant identities and to promote their companies. The primary purpose is to foster a sense of professionalism and trust among customers, businesses and organizations.
We anticipate a variety of reasons that businesses and individuals would want to acquire domain under the .LTD TLD.
Businesses may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals.
Individuals may use .LTD domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests.
There are approximately 16,000,000 registered LTDs in the UK, Canada and other countries that allow that company designation. We anticipate capturing a small percentage of those business in the first three years who will quickly realize the intrinsic value of the .LTD TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard the registered name of their business rather seriously and to put significant effort into building the .LTD brand and their own brand within that space. Therefore, we forecast having approximately 54,395 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions 45 though 50 go into detail on our funding, cost and revenue projections.

gTLD	Full Legal Name	E-mail suffix	Detail
.LGBT	Afilias Limited	afilias.info	View

Mission Purpose

The mission of the .LGBT TLD is to provide individuals and businesses a namespace on the Internet to establish meaningful and relevant identities related to their connection with LGBT (lesbian gay bisexual and transgendered) issues, topics and people, and to promote organizations, companies, products and services especially geared toward people who identify themselves as participating in that lifestyle. The primary purpose is to foster a sense of shared identity and trust among individuals, businesses and organizations who identify with this distinction.
We anticipate a variety of reasons that businesses, organizations and individuals would want to acquire domains under the .LGBT TLD.

Businesses and organizations may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals, or for sharing of information.

Individuals may use .LGBT domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests, or to create web presences that reflect their involvement with the LGBT lifestyle.

There are at least 30 million people in the U.S. alone who self-identify as participating in the LGBT lifestyle, as well as the businesses and organizations that serve their needs (http:⁄⁄www.gaylawreport.com⁄gay-facts-statistics-2011⁄). We anticipate capturing a small percentage of those people, organizations and businesses in the first three years who will quickly realize the intrinsic value of the .LGBT TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard an opportunity to register a domain under the .LGBT TLD rather seriously and to put significant effort into building the .LGBT brand and their own brand within that space. Therefore, we forecast having approximately 20,000 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions #45 through #50 go into detail on our funding, cost and revenue projections.