18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

The goal of the .PAMPEREDCHEF registry will be to extend the reach of The Pampered Chef and its sales force of Independent Consultants in order to gather families around the table for quick, delicious meals that are fun to prepare and to eat. The registry will allow The Pampered Chef Independent Consultants to differentiate themselves from other direct sales representatives, and to promote their knowledge as teachers and food preparation experts.

The goal of the gTLD is to provide users with an experience as close as possible to the experience of an at-home Cooking Show: to develop a relationship with an Independent Consultant, to learn techniques for entertaining and food preparation and to learn more about The Pampered Chef’s product offerings.

In furtherance of those goals, .PAMPEREDCHEF’s registry will be closed, but will allow Independent Consultants space and support within the registry to promote their business. Outreach to and communication with the Independent Consultants themselves will be the first step to making the gTLD as beneficial for Internet users as possible. As part of their business development, Independent Consultants will promote their domain names, and thereby, the registry, to Internet users to provide the above-named benefits.

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