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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.SECURITYDefender Security Companydefenderdirect.comView
The .SECURITY TLD is being established to accomplish the following mission and purpose:
To establish an online extension that is immediately identifiable, secure, and exclusive for entities and individuals showcasing their online identity under a TLD that directly communicates secure and security-related content; and managing the domain name in a manner fitting the high integrity and security policy requirements in .SECURITY.
Under this mission .SECURITY will be operated as a critical public resource in an open, responsible, stable and secure manner with the highest level of technical security resources and mechanisms that are aligned with technical advancement and innovation.
Defender Security will engage in activities, other than registry services as described in response to question #23, that will benefit the online security-related industries, such as launching a dedicated Premium Channel under .SECURITY that includes:
- A list of premium names corresponding to generic terms that will be reserved for the registry to use for promoting the TLD using Defender Security’s existing diverse and innovative business activities.
- A list of regional or locally focused premium names that will be reserved for the registry to focus on local marketing efforts and to develop destinations dedicated to the security community and clients searching for security-related information and businesses. These sites will be developed in partnership or agreement with local entities that are responsible for security activities. All participants must adhere to an open policy that allows inclusion of all security-related businesses and entities that fulfill the .SECURITY Policy.
- A list of premium names corresponding to security-industry names will be reserved and developed internally to bring innovation to Defender Security’s existing activities or in strategic partnership with leading security-related entities. Partner selection criteria for some of the premium keywords can include RFP or an auction mechanism with the pre-requisite of fulfilling the criteria set forth in the .SECURITY Policy.

Defender Security is currently involved in, and reserves parts of its profit to numerous social benefit programs such as:
• The Service Project Challenge that engages Defender employees in their communities in ways aligning with the Defender culture. Employees form teams of 5-10 people and select a non-profit organization to serve and win Defender donated prize money for their charities.
• Defender continued support of Big Brothers Big Sisters of Central Indiana, where Defender Security has challenged itself to have more than 100 additional employees volunteer to become big brothers and big sisters in 2012.
• Increased participation in Habitat for Humanity program targeting a build of 100 homes across America in 2012. This program follows the successful YWAM (Youth With a Mission) program that Defender employees regularly participate in, which allows employees to volunteer, largely at the company expense, to build homes in Latin America and the Dominican Republic.
• Defender is a proud sponsor of Junior Achievement, Make-a-Wish Foundation and many other charitable organizations and giving platforms.
One of the core passions driving Defender’s charitable efforts across the country is Defender’s credo of “ever expanding influence” and the belief that meaningful change starts on the inside of a person or organization and works its way out. When we work on improving ourselves, creating great systems and developing our leadership skills, our ability to influence others increases and continues to build upon itself. This increased influence improves our ability to achieve meaningful and lasting results. Defender will continue these core principles, and through extension to its Advisory Committee, find beneficial ways of including .SECURITY in such activities and⁄or including security focused activities in its current programs.
Defender Security will operate .SECURITY in a consistent manner with the following principles: stewardship, integrity, social responsibility, community involvement, transparency, standards compliance and development, entrepreneurship and innovation.
The mission⁄purpose is consistent with ICANN’s Affirmation of Commitments (AoC) including:
- “ensuring accountability, transparency and the interests of global Internet users” in regards to security, “enhancing the operational stability, reliability, resiliency, security, and global interoperability of the DNS” and “promoting competition, consumer trust, and consumer choice” while “adequately addressing consumer protection, malicious abuse, and rights protection issues” (http:⁄⁄www.icann.org⁄en⁄about⁄agreements⁄aoc⁄affirmation-of-commitments-30sep09-en.htm).
.SECURITY mission⁄purpose guiding principles:
STANDARDS OF COMPLIANCE, SECURITY, RESILIENCY, AND STABILITY
Afilias is the DNS Registry provider for .SECURITY. Details of technical and operational capabilities matching the .SECURITY mission are provided in responses to questions #24-44.
COMPETITION, INNOVATION, FAIRNESS, AND CONSUMER CHOICE
The entire security-related industry can register .SECURITY domains if they agree to the TLD’s terms of use aligned with .SECURITY’s mission. This open registration process provides fairness in .SECURITY domain availability, gives security-related entities an advantaged branding position, and avoids anti-competitive or anti-trust concerns.
As described earlier, the Premium Channels will invigorate the competitive landscape and nurture innovation in both the security and domain space.
INTELLECTUAL PROPERTY PROTECTION AND TRUST
Defender Security has developed policies to protect intellectual property, fight malicious conduct and ensure .SECURITY domains are allocated in fair methods so that security-related entities and Internet users are assured the highest level of trust and authenticity when they visit a .SECURITY domain.
Phased launches provide rights holders a first-come in the .SECURITY Sunrise, auction of multiple initial Landrush domain inquiries, and eventually allows all stakeholders of the security-related industries to register. All registrants must adhere to restricted Use, Name and Anti-Abuse policies that will be monitored to prevent bad practices existing in the Security Community.
Dispute mechanisms, compliance efforts, and data validation processes will provide an added level of trust.
Defender Security will conduct reviews of the security level, data validity, applicability, usability, and overall security industry satisfaction with the TLD. Results will be published publicly for feedback and we look forward to providing review results and expertise in the ICANN Post-Launch New gTLD Review.
gTLDFull Legal NameE-mail suffixDetail
.HOMEDotHome ⁄ CGR E-Commerce Ltddothome.netView
The .HOME TLD is being established to accomplish the following mission and purpose:

To establish an online extension that is immediately identifiable, secure, and exclusive for entities and individuals showcasing their online identity under a TLD that directly communicates residential home and home services-related content; and managing the domain name in a manner fitting the high integrity and home services policy requirements in .HOME.

Under this mission .HOME will be operated as a critical public resource in an open, responsible, stable and secure manner with the highest level of technical security resources and mechanisms that are aligned with technical advancement and innovation. DotHome Ltd. will support homeowners with an active everyday life who turn to DotHome Ltd. as their go-to provider of home services and products. The .HOME TLD will enable consumers to access home-related quality products, services and information.

DotHome Ltd. will engage in activities, other than registry services as described in response to question #23, that will benefit the home and home services related industries, such as launching a dedicated

Premium Channel under .HOME TLD that includes:

- The parent company of DotHome Ltd, (Defender Security) has a significant brand presence and operations in home products and services. .HOME is being established to serve as a flagship in the promotion and operation of these existing products and services. It will also serve to introduce new products and brands to the home products and services marketplace.

- A list of premium names corresponding to generic terms that will be reserved for the registry to use for promoting the TLD using Defender Security’s existing diverse and innovative business activities that include home security, home heating and cooling services, real estate, and television network services.

- A list of regional or locally focused premium names that will be reserved for the registry to focus on local marketing efforts and to develop destinations dedicated to the home and home services community and clients searching for home and home-services related information and businesses. All participants must adhere to an open policy that allows inclusion of all home and home services related businesses and entities that fulfill the .HOME Policy.

- A list of premium names corresponding to home services industry names will be reserved and developed internally to bring innovation to DotHome Ltd.’s existing activities or in strategic partnership with leading home and home-services related entities. Partner selection criteria for some of the premium keywords can include RFP or an auction mechanism with the pre-requisite of fulfilling the criteria set forth in the .HOME Policy.

DotHome Ltd’s parent company, Defender Security is currently involved in, and reserves parts of its profit to numerous social benefit programs. DotHome Ltd. will participate in community service activities in a manner similar to its parent company. These activities will include:

• Participation in Habitat for Humanity program targeting a build of 100 homes across America in 2012. This program follows the successful YWAM (Youth With a Mission) program that Defender employees regularly participate in, which allows employees to volunteer, largely at the company expense, to build homes in Latin America and the Dominican Republic. Participation in this program not only supports our corporate mission of community service, it supports the .HOME TLD brand.

• The Service Project Challenge that engages Defender Security employees in their communities in ways aligning with the Defender culture. Employees form teams of 5-10 people and select a non-profit organization to serve and win Defender donated prize money for their charities.

• Defender continued support of Big Brothers Big Sisters of Central Indiana, where Defender Security has challenged itself to have more than 100 additional employees volunteer to become big brothers and big sisters in 2012.

• Defender is a proud sponsor of Junior Achievement, Make-a-Wish Foundation and many, many other charitable organizations and giving platforms.

One of the core passions driving Defender’s charitable efforts across the country is Defender’s credo of “ever expanding influence” and the belief that meaningful change starts on the inside of a person or organization and works its way out. When we work on improving ourselves, creating great systems and developing our leadership skills, our ability to influence others increases and continues to build upon itself. This increased influence improves our ability to achieve meaningful and lasting results. Defender will continue these core principles, and through extension to its Advisory Committee, find beneficial way of including .HOME in such activities and⁄or including home services focused activities in its current programs.

DotHome Ltd. will operate .HOME in a consistent manner with the following principles: stewardship, integrity, social responsibility, community involvement, transparency, standards compliance and development, entrepreneurship and innovation.

The mission⁄purpose is consistent with ICANN’s Affirmation of Commitments (AoC) including:

- “ensuring accountability, transparency and the interests of global Internet users” in regards to security, “enhancing the operational stability, reliability, resiliency, security, and global interoperability of the DNS” and “promoting competition, consumer trust, and consumer choice” while “adequately addressing consumer protection, malicious abuse, and rights protection issues” (http:⁄⁄www.icann.org⁄en⁄about⁄agreements⁄aoc⁄affirmation-of-commitments-30sep09-en.htm).
.HOME mission⁄purpose guiding principles:

STANDARDS OF CONFIDENCE, SECURITY, RESILIENCY, STABILITY AND SIMPLICITY
Afilias is the DNS Registry provider for .HOME. Details of technical and operational capabilities matching the .HOME mission are provided in responses to questions #24-44.

COMPETITION, INNOVATION, FAIRNESS, AND CONSUMER CHOICE
The entire home and home services related industry can register .HOME domains if they agree to the TLD’s terms aligned with the .HOME’s mission. This open registration process provides fairness in .HOME domain availability, and gives home and home services related industries an advantaged branding position.

As described earlier, the Premium Channels will invigorate the competitive landscape and nurture innovation in the home, security and domain space.

INTELLECTUAL PROPERTY PROTECTION AND TRUST
DotHome Ltd. has developed policies to protect intellectual property, fight malicious conduct and ensure .HOME domains are allocated in fair methods so that home and home-services related entities and Internet users are assured the highest level of trust and authenticity when they visit a .HOME domain.

Phased launches provide rights holders a first-come in the .HOME Sunrise, auction of multiple initial Landrush domain inquiries, and eventually allows all stakeholders of the home and home services related industries to register. All registrants must adhere to restricted Anti-Abuse policies that will be monitored to prevent malicious conduct and behavior detrimental to the TLD.

Dispute mechanisms, compliance efforts, and data validation processes will provide an added level of trust.

DotHome Ltd. will conduct reviews of the security level, data validity, applicability, usability, and overall user satisfaction with the TLD. Results will be published publicly for feedback and we look forward to providing review results and expertise in the ICANN Post-Launch New gTLD Review.