20(d) Explain the relationship between the applied-for gTLD string and the community identified in 20(a)

Prototypical answer:

GEA is the brand of the GEA Group Aktiengesellschaft (“GEA”) and identifies the GEA community. Most of the community members carry the brand “GEA” in their names, showing their association to their mother GEA. Therefore there is a strong relationship between the community and the applied for string. In addition GEA owns more than 400 trademarks (word marks, figurative marks) around the world which represent “GEA” and respective products.
All of the community members identify themselves with the GEA brand and use the GEA brand for commercial purposes in connection with the community. Therefore there is a strong relationship between the community members and the applied for string. The employees position themselves as “GEA people”, see http:⁄⁄www.gea-people.com⁄, as well the GEA band is named “GEA Allstars”, see http:⁄⁄www.gea.com⁄en⁄unternehmen⁄gea_allstars.html and the commitment to support the local art scene by “GEA’s Art in the Rotunda” can be found at http:⁄⁄www.gea.com⁄en⁄unternehmen⁄kunst_in_der_rotunde.html.
To our knowledge the string GEA itself is a word with no particular meaning in any living language. Rather, originally it used to be an abbreviation for “Gesellschaft für Entstaubungsanlagen” which translates into “Company for dedusting units”. The original meaning lost importance during the 1930ies, when further engineering activities were added to the product portfolio. Today the string GEA is considered as the acronym for “Global Engineering Alliance”. The string GEA has strongly been reflecting the community building aspects since the establishment of GEA’s eponymous predecessor about 90 years ago. The string GEA will be further strengthened by the mono-brand strategy based on the string GEA that has been initiated in February 2012.

Similar gTLD applications: (4)