18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon Silk introduces a radical new paradigm - a ʺsplit browserʺ architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services cloud (AWS). The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity and the location of any cached content. The result is a faster web browsing experience, and itʹs available exclusively on Kindle Fire, Amazonʹs new Kindle for movies, music, books, magazines, apps, games, and web browsing.

The mission of the .SILK registry is:
To provide a unique and dedicated platform for Amazon Silk while simultaneously protecting the integrity of its brand and reputation.
A .SILK registry will:
• Provide Amazon with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
• Provide Amazon a further platform for innovation.
• Enable Amazon to protect its intellectual property rights.

Similar gTLD applications: (0)