18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Audible, Inc., which is an Amazon subsidiary, is the leading provider of premium digital spoken audio information and entertainment on the Internet, offering customers a new way to enhance and enrich their lives every day. Audible’s mission is to establish literate listening as a core tool for anyone seeking to be more productive, better informed, or more thoughtfully entertained. Audible content, which includes more than 100,000 audio programs from more than 1,800 content providers that include leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers, is digitally downloaded and played back on over 500 popular devices.

Audible operates websites, including www.audible.com, www.audible.co.uk, www.audible.de and www.audible.fr.

The mission of the .AUDIBLE registry is:

To provide a unique and dedicated platform for Audible while simultaneously protecting the integrity of its brand and reputation.

.AUDIBLE registry will:

• Provide Audible with additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
• Provide Audible a further platform for innovation.
• Enable Audible to protect its intellectual property rights.

Similar gTLD applications: (0)