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18(c) What operating rules will you adopt to eliminate or minimize social costs?

gTLDFull Legal NameE-mail suffixDetail
.HOMEDot Home LLCsecondgen.comView
Consistent with the mission⁄purpose of the .HOME gTLD, only NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and parties otherwise in a contractual relationship with NAR, will have an opportunity to register and⁄or use domain names in .HOME; any such registration or use will be under terms, policies and guidelines as NAR so determines, consistent with any applicable ICANN Consensus Policies, ICANN’s registry agreement, any applicable rules of law and NAR-approved guidelines.

It is NAR’s intent to operate .HOME as a restricted gTLD, at least as compared to open, unrestricted TLD’s such as .com and .net, consistent with its stated mission⁄purpose and employing the registration restrictions set forth herein. The restricted nature of the gTLD will help eliminate or minimize social costs, as registrants will be limited to individuals or entities which have an established relationship with NAR.

Further, the .HOME gTLD implicates NAR’s Vision and reputation, further minimizing or eliminating social costs as compared to users⁄operators of unrestricted gTLD’s, which have no such Visions or reputations to protect.

1. Resolving multiple applications for a particular domain name.

NAR anticipates that the bulk of multiple applications for a particular domain name will be resolved on a first-come, first-serve basis. In appropriate circumstances, such as in allocating any premium names, first-come, first-serve allocation may be at a higher fixed annual fee. Resolution of any contention over a .HOME domain name must be consistent with NAR’s Vision and the mission⁄purpose of the .HOME gTLD. In the event multiple applicants are not distinguishable in light of NAR’s Vision and the mission⁄purpose of the gTLD, NAR will explore resolving the contention via an auction process. Any such auction would be performed by an experienced domain auction provider under best auction practices.

In the event of multiple applications for a particular domain name in a request for proposal (RFP) process, NAR will review the applications in light of NAR’s Vision and the mission⁄purpose of the .HOME gTLD, and explore contention resolution options between the applicants consistent with such Vision and mission⁄purpose. In the event multiple applicants are not distinguishable in light of the Vision and mission⁄purpose of the gTLD, NAR will likely explore resolving the contention via an auction process. Any such auction would be performed by an experienced domain auction provider under best auction practices.

2. Cost benefits for registrants in the .HOME gTLD.

NAR may provide one or more introductory discounts during initial operations of the .HOME gTLD, and NAR will review the results of any such discount(s) to determine if further discounts or other advantageous pricing should be implemented. If offered, NAR plans to make its members aware of any such introductory discounts in the new .HOME gTLD through its existing channels, which will also have the added benefit of creating general awareness for the existence of the new .HOME gTLD.

As set forth above, in appropriate circumstances, such as in allocating any premium names on a first-come, first-serve basis, allocation may be at a higher fixed annual fee.

3. Price escalation.

NAR does not intend to make contractual commitments to registrants regarding the magnitude of price escalation.
gTLDFull Legal NameE-mail suffixDetail
.REALTORReal Estate Domains LLCsecondgen.comView
Consistent with the mission⁄purpose of the .REALTOR gTLD, only NAR, REALTORS®, NAR members, NAR affiliates, NAR licensees and parties otherwise in a contractual relationship with NAR relating to use of the REALTOR® mark, will have an opportunity to register and⁄or use domain names in .REALTOR; any such registration or use will be under terms, policies and guidelines as NAR so determines, consistent with any applicable ICANN Consensus Policies, ICANN’s registry agreement, any applicable rules of law and NAR-approved guidelines regarding use of and⁄or membership with the mark REALTOR®.

It is NAR’s intent to operate .REALTOR as a restricted gTLD, at least as compared to open, unrestricted TLD’s such as .com and .net, consistent with its stated mission⁄purpose and employing the registration restrictions set forth herein. The restricted nature of the gTLD will help eliminate or minimize social costs, as registrants will be limited to individuals or entities which have an established relationship with NAR, and over which NAR maintains stewardship of use of NAR’s REALTOR brand.

Further, the .REALTOR gTLD implicates use of NAR’s REALTOR® brand, for which NAR has been steward for a century, ensuring that use of the REALTOR® mark, through membership or otherwise, is consistent with the services and membership associated with the mark. NAR will bring its well-established stewardship of the mark to the gTLD, further minimizing or eliminating social costs as compared to users⁄operators of unrestricted gTLD’s, which have no such brand management concerns.

1. Resolving multiple applications for a particular domain name.

NAR anticipates that the bulk of multiple applications for a particular domain name will be resolved on a first-come, first-serve basis. Due to NAR’s vested rights in the REALTOR® brand, resolution of any contention over a .REALTOR domain name must be consistent with REALTOR® brand guidelines set forth by NAR and the mission⁄purpose of the .REALTOR gTLD.

In the event of multiple applications for a particular domain name in a request for proposal (RFP) process, NAR will review the applications in light of the mission⁄purpose of the .REALTOR gTLD and NAR’s stewardship of the .REALTOR brand, and explore contention resolution options between the applicants consistent with such mission⁄purpose and stewardship. In the event multiple applicants are not distinguishable in light of the mission⁄purpose of the gTLD and in light of NAR’s stewardship of the REALTOR® brand, NAR will likely explore resolving the contention via an auction process. Any such auction would be performed by an experienced domain auction provider under best auction practices.

2. Cost benefits for registrants in the .REALTOR gTLD.

It is likely that NAR will provide one or more introductory discounts during initial operations of the .REALTOR gTLD, and NAR will review the results of any such discount(s) to determine if further discounts or other advantageous pricing should be implemented. One type of introductory discount NAR intends to explore is subsidizing the first year registration fee in .REALTOR to NAR members. If offered, NAR plans to make its members aware of the promotional opportunity in the new .REALTOR gTLD through its existing channels, which will also have the added benefit of creating general awareness for the existence of the new .REALTOR gTLD.

3. Price escalation.

NAR does not intend to make contractual commitments to registrants regarding the magnitude of price escalation.