18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

NBA Registry does not anticipate that operating a TLD registry which matches the famous NBA brand of its Affiliate, and in which a limited number of entities are eligible for registration and use of domain names, will impose on consumers any social costs or other negative consequences.

Because it intends to maintain a strict limit over eligibility criteria for second-level registration, NBA Registry does not anticipate a situation in which there will be multiple applications for the same .nba domain name.

We do not currently intend to implement any cost benefits for registrants.

At present, NBA Registry does not intend to make contractual commitments to registrants regarding the magnitude of price escalation. NBA Registry does intend to comply in full with Section 2.10 of the Registry Agreement

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